tag:blogger.com,1999:blog-1744598969975042882024-02-20T11:11:37.955-06:00Eric HaustenEric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-174459896997504288.post-76707902012841739492017-11-01T21:30:00.002-05:002017-11-01T21:30:59.897-05:00Who Are You?<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Yesterday, my son asked a very interesting question, “ If you could be anyone for a day, who would you be?”</span></div>
<b id="docs-internal-guid-1c665206-7a91-01e4-8ddb-a14351386ad4" style="font-weight: normal;"><br /></b>
<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Without too much thought, I told him “Me.” The puzzled look in his eye showed that he doubted my answer so I elaborated. “If I am anyone else for a day, I miss you, your sister and mother for that day. I am lucky to have a great family and don’t want to miss any more time with you than I have to.” I went on to explain that we are already pulled in many directions: school, work, after school activities and more. Every day with my family is special. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After he went to bed, I thought about his question even more. There are times when our family is apart: trips for the parents, kids off at a friends house or camp, these are all necessary and fun things. Believe me, my kids need time away from their parents (at least from their father)! But as the old saying goes, absence makes the heart grow fonder.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I also went on to say that wanting to be someone else doesn’t appeal to me. I’m not jealous of Bill Gates for his wealth or Michael Jordan for his fame. These people have their own lives and I hope they are happy. Why would I want to immerse myself in their space for a day, just to get mesmerized by the trappings they encounter every day. Would I come back only to want more?</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Too often we are overwhelmed by the want of what everyone else has. Don’t get me wrong, I want more than I have: a new pick-up would be nice, maybe a fancy family trip each year, who knows what may strike my fancy even this afternoon. But wanting to be someone else almost extends beyond the material goods and says that person has a better life. I ten to think my life is pretty darn good. Would I like less conflict some days, yes! Would I like to stay up late every evening and wake up when my body is rested, you bet! I’ll get that some day, but you have to pay if you want to play, so right now I have to work, I have to get the kids up and ready for school, no matter how much they want to sleep in. </span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For now I am quite happy being me. I hope my family is happy with who they are, each is extremely talented, smart and loving. My goal is to never want to be someone else. I’ll stick with boring old me. There is enough privilege to seeing my beautiful wife and exceptional kids each day to outweigh being a superstar for just one day.</span></div>
Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comtag:blogger.com,1999:blog-174459896997504288.post-37009802073138933312017-11-01T21:28:00.000-05:002017-11-01T21:28:06.502-05:00Building a business is like building a fire<span id="docs-internal-guid-332d3e5f-7a8e-49e9-658d-7489defd74da"></span><br />
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You have to start small.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It can grow only as big as your amount of fuel.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The growth rate is based on how fast you feed it fuel.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If your wood is wet (not ready to use), it won't burn and your business won't grow.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You have to start with kindling. The logs keep getting bigger as the fire grows. You only put the big logs on a big fire.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you use the wrong wood, your fire burns out quickly. The right wood burns long and hot.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A big fire can get out of control. You need know how to control it.</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You need to plan how to put out the fire (retire).</span></div>
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Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comtag:blogger.com,1999:blog-174459896997504288.post-1936482728938567442017-11-01T21:26:00.001-05:002017-11-01T21:26:34.755-05:00Coffee Time, How a Small Town is Run<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In small towns across the country, and whether or not it was true, some in small towns feel the business of the town is run from the coffee table in the local cafe. Every small town has one, some have several, the local café. Each one has a group of regulars that hold court, some have hearings in the morning, some in the afternoon, some participate in both.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ada, Minnesota is a dwindling agricultural town in north-central Minnesota. The town and county are both losing population as farms get bigger and fewer people are needed to work the land. With fewer farmers, there are few support businesses and fewer jobs in the area.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our group had the big table in the back room of Bob’s Café in Ada. Coffee always started with a gathering – some coming in early, others always straggling in late. We often got our own coffee, water, pop, cookies, rolls or donuts. Orders for toast, breakfast or juice in the mornings were given to the waitress, along with a dose of good natured ribbing. The world’s problems were solved, city/county business discussed, good old days were reminscised, the costs and prices of farming reviewed and harassment given. At any one time you had a town mayor, city councilman, volunteer fireman, county fair board member involved, sometime several. Generally the tone was fun and jovial, rarely did the conversation become heated.</span></div>
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After about 10 minutes, the regular business of the group started, someone has to pay. The standard procedure was to shake dice. The game called horses is played with five standard, six-sided dice. We always has “our” dice cup in the cupboard under the coffee maker. We also had our own basket of jellies for toast. My father generally sat at the head of the table and started the game. Our version of the game started with everyone getting one shake per round, rolling the dice out of the cup onto the table, clockwise around the table. The highest hand goes out, aces are wild, and five sixes are the best you can get, odds of 1 in 46,656. Five aces will get the table laughing as that is an automatic buying hand. After everyone had one turn, the person with the highest shake goes “out”. The last person in a round starts the next round, tying of a high roll means no one goes out. This goes on until only two people are remaining. These two are in the finals and shake the best of three rounds, trying to get two “horses” on the other. In this part of the game, you get up to three rolls per round. The person starting out can take up to three rolls to set their score. If they use less, their competitor only gets that number of shakes. The competitor must beat the lead players score in an equal or lower number of rolls. In this part of the game, ties are broken by a one shake tie-breaker. The loser pays for coffee. </span></div>
<span id="docs-internal-guid-aadf1f83-7a8c-c32b-1fb9-a5d00159a2aa"></span><br />
<div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 10pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In an effort to help the loser get his money back, he gets to start one of two games for quarters. The first game is always 6-5-4. In this game you get three rolls to get (in order) a six, a five and a four and the highest score with the two remaining dice. You need to get the 6, 5, 4 to qualify and the best score to win the pot (up to 12). Some groups play a version where the goal is to qualify and get a low score (2 is perfect). Others will have the first 12 be an automatic winner. Ties, will require a new round, with another quarter per player; every tie increases the pot by 25 cents. The winner of this game gets to name the third and final game. “Lowball” or “threes out low” was generally the last game. You generally get up to five rolls of the dice. Each roll requires you to take out at least one dice. Threes have no value, each other dice counts for the value shown. You can take out multiple threes, but only want to take one, in the hopes of getting more threes. A perfect score is zero. Like 6-5-4, ties up the ante by another quarter. Although lowball was often the third game, others were sometimes chosen: pick your own (like lowball, but you picked the number that counted as zero), quit anytime or others could follow 6-5-4. By the end of the third game, it was close to the end of the ½ hour and most guys headed out and back to work. In bad weather or a slow work day, some would hang around longer, maybe playing additional games or debating other local issues.</span></div>
Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comtag:blogger.com,1999:blog-174459896997504288.post-57430626280840951892013-10-15T20:01:00.000-05:002017-11-01T21:32:06.231-05:00Why don't you move?Back when I worked at Lund Boat Company I coordinated the Lund Sportswear program. We worked with Our sister company, Ranger Boats, as they already had a successful sportswear program. This gave me the opportunity to work with the staff in their Flippin, Arkansas facility. These were great people with legendary southern hospitality. I worked with a great woman named Sheri. She was helpful, friendly and loved to provide great customer service. At the end of my first call to Sheri, I learned that the proper way to address anyone down south was as Darlin' or Honey.<br />
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After working with Sheri over the phone for a couple months without meeting her, we were like best buddies. This is before Facebook, Twitter, the Internet, or texting (even before cell phones were popular), my kids would call this the dark ages of the early 1990's.<br />
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In February, we had a terrible cold snap in Minnesota. Perham and New York Mills, Minnesota all were feeling the wrath of winter. There was even a streak of 18 days below zero Fahrenheit. Now if this was Alaska or northern Canada, this may not be unusual, but it is a little extreme for the middle of Minnesota. Fargo, North Dakota is our closest city with tv stations. One morning Fargo reported a low temperature of forty-two degrees below zero. Now this may not be a record, but it was pretty darn cold. Worse yet, the wind chill was recorded at minus one-hundred, five degrees below zero (This was before the National Weather Service changed the formula, but that would be another story).<br />
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Late that morning I got a call from Sheri, starting out "Darlin' I hear it is cold up there today." <br />
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My reply was "Yep, forty-two below." This was followed by about ten seconds of silence. Now we like to think we're tough up here, but this is just plain cold. Unprotected skin will develop frost bite in well under five minutes.<br />
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"That's the wind chill,right?" was Sheri's reply.<br />
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In the back of my mind, I remember that Arkansas doesn't get to much of what we call winter and that they shut down when they get a couple inches of snow. "No, the wind chill was about one-hundred and five below." <br />
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This comment was followed by thirty seconds or more of silence. I thought maybe I'd lost the connection. Finally, Sheri comes back "Honey, why don't you move?"<br />
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Although we often say the extreme cold "keeps the riff-raff out," I really didn't have a highly intelligent response.<br />
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Since this conversation, I was lucky enough to visit Ranger Boats and Flippin, Arkansas several time. Unfortunately, Sheri had taken a different job, so I never met her face-to-face, although there were several others that extended their southern hospitality that made every visit enjoyable<br />
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Luckily, I haven't seen this temperature since. Hopefully, next time Fargo reports this type of temperature, I'll be sunning myself in Hawaii, Jamaica or Arkansas, anyplace not that cold.<br />
<br />Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comtag:blogger.com,1999:blog-174459896997504288.post-81316374539455882762007-08-13T08:59:00.000-05:002007-08-13T09:20:24.761-05:00Marketing ExpertRecruiters, Executive Recruiters, Headhunters - looking for a marketing expert for your client in Fargo, Moorhead, West Fargo, Hawley, Barnsville, Detroit Lakes, Mahnomen, Perham, Wadena or any point in-between?<br /><br />I have a deep marketing background, gained through nearly 15 years of experience in the Lund Boat Company Marketing Department. I started out as an entry-level Marketing Intern and grew my career through hard work and a little luck. I held titles including Advertising and Promotion Manager, Marketing Manager, Director of Advertising and Promotion, and Director of Marketing at this industry-leading company. I earned the respect of Lund leaders, my coworkers, Lund dealers and leaders of companies throughout the marine and fishing industries.<br />Sadly, after over fourteen years at Lund, I made the decision to seek new challenges in my career. Management changes and changes in the culture of the organization inspired me to enter the arena and hunt for a new position.<br /><br />Let me help your client advance their marketing efforts. Put my knowledge to work to help your client's company grow and prosper. Review my resume here or on my website, <a href="http://ehausten.googlepages.com/home">http://ehausten.googlepages.com/home</a> . If you think I have what it takes to help your client's business, please contact me at <a href="mailto:ehausten@gmail.com">ehausten@gmail.com</a> or by phone at 218-847-0309.Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comtag:blogger.com,1999:blog-174459896997504288.post-59098896746254952082007-08-07T09:13:00.000-05:002007-08-07T09:47:39.590-05:00Meeting Planning<div>Back to school sales are packing the papers. That means that the summer is coming to a close. Wow did this summer fly by! </div><br /><div>With fall coming soon, you may have a business meeting or holiday party coming up soon. Let me put my experience to work to help you stage a successful meeting! For fourteen years I planned and executed meeting for groups ranging from 20 to over 400 people. </div><br /><br /><div><em>Let me help you with:</em></div><div>Site selection</div><div>Catering coordination</div><div>Invitation design</div><div>Logistics</div><div>Multi-media support</div><div><em>And much more!</em></div><br /><br /><img id="BLOGGER_PHOTO_ID_5095969542533509570" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQxW_gJ7XC6r91h9v10_ruk6JwExfD7No995dK-9tSMK8IZksOk2GK9RXHult34wiphwLDDdqvpQGc4dlB7dzx6OFC6g9uGXedoJk5i3Mm_iqvAFRZ8_SgkwM0M1v7b0LW1f_PqjiowlQ/s320/IMG_3001.JPG" border="0" /><br /><div><em>Please contact me at 218-847-0309 or <a href="mailto:ehausten@gmail.com">ehausten@gmail.com</a> to start planning you meeting today!</em></div>Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comtag:blogger.com,1999:blog-174459896997504288.post-1988461268516605962007-07-10T13:44:00.000-05:002007-07-10T13:47:12.989-05:00Let me make you look great!Have a marketing project, but not the time or expertise to get it done?<br /><br />Let me put my knowledge to work for you!<br /><br />For over fourteen years I handled marketing projects for Lund Boat company. I can take my talents and make you and your company look great! My areas of experience include:<br />- Photo shoot management<br />- Product photography<br />- Catalog and brochure development and production<br />- Corporate meeting management and coordination<br />- Tradeshow planning, set-up and staffing<br />- Media relations<br />- Advertising coordination and placement<br />- Promotion management<br /><br />I have the experience to make you look great! Please contact me at <a href="mailto:ehausten@gmail.com">ehausten@gmail.com</a> with any questions.Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comtag:blogger.com,1999:blog-174459896997504288.post-6231397882666706652007-06-15T10:40:00.000-05:002007-06-15T10:42:28.192-05:00As I grew in my career, I became the go-to marketing person at Lund Boat Company. I carried industry-leading marketing projects - catalogs, meetings, advertising, websites and promotions - from start to finish, positioning Lund as the brand of boat customers want to buy. I got the job done!<br /><br />I am currently looking for the next chapter in the story that is my professional life. I am seeking a new job opportunity in the marketing field. My area of concentration is the Detroit Lakes, Minnesota to the Fargo - Moorhead area. I am also looking in the communities of Perham, Frazee, Fergus Falls, Lake Park, Audubon, Hawley, Glyndon, Dilworth and West Fargo.<br /><br />As my resume shows, I have an exceptional background in managing large marketing projects. I have been instrumental in helping Lund grow to the company it is today. I did not do this alone, I had a great team to collaborate with.<br /><br />My areas of specialization include:<br /><ul><li>Literature development and production management</li><li>Photo shoot coordination and management</li><li>Meeting coordination and management</li><li>Promotion development and administration</li><li>Advertising development supervision and placement</li><li>Branding development and management</li><li>Off-site event planning and management</li><li>Media relations</li><li>Trade show coordination</li><li>Website management</li><li>Product photography</li></ul><br />I use creativity and passion in everything I do. I grew up in my family's hardware store - I know the value of honesty, integrity, customer service and hard work. I take ownership of each project and employ my midwest work-ethic to push my abilities and ensure that the finished project is outstanding.Let me put my skills to work for you. I can make your business marketing run smoother, growing your revenue and profits. Please contact me at <a href="mailto:ehausten@gmail.com">ehausten@gmail.com</a>Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.comtag:blogger.com,1999:blog-174459896997504288.post-77669988915641869732007-06-13T14:39:00.000-05:002007-09-11T11:54:12.615-05:00Eric's Resume<span style="font-size:130%;"><em><strong>Eric Hausten<br />14875 Woodland Drive<br />Detroit Lakes, Minnesota 56501<br />E-mail ehausten@gmail.com</strong></em><br /></span><br /><br /><br /><strong><span style="font-size:130%;">PROFESSIONAL SUMMARY</span></strong><br /><span style="font-size:130%;">In my 14 years with Lund Boat Company, I advanced from Marketing Intern to Director of Marketing. My title changed to Advertising and Promotions Manager after a management restructuring in November 2006. I managed key marketing programs allowing Lund to grow gross revenue by over 300% in 14 years. I am an accomplished manager with an excellent record of growth and productivity, marketing industry-leading products with creativity and passion. I want to utilize my extensive project management and marketing skills to grow the brand, sales and profits in a successful company.</span><br /><br /><br /><span style="font-size:130%;"><strong>EXPERIENCE</strong> </span><br /><br /><strong><span style="font-size:130%;">Lund Boat Company</span></strong><br />New York Mills, MN<br />July 1992 to April 2007.<br />Advertising and Promotions Manager<br /><br /><strong>• Coordinated Lund 68-page full-line catalog. <br /></strong>Complete supervision of catalog development. Managed concepts, photography, copy, proofing and approval of industry-leading catalog. 225,000 catalogs distributed to 325 North American dealers on budget and on time. Designed and produced other flyers and brochures as needed.<br /><strong>• Coordinated Lund dealer conference.</strong><br />Sat on dealer conference planning committee. Coordinated all aspects of this annual meeting. Produced successful meetings for up to 600 personnel from over 150 dealerships across North America.<br /><strong>• Managed Lund Boat Company advertising.</strong><br />Managed creative development and placement of television and print advertising. Planned and managed Lund’s $750,000 annual advertising program.<br /><strong>• Managed Catch of the Year & Spring Catch promotional programs.</strong><br />Designed and managed Lund’s promotional programs. The Catch of the Year program grew retail registrations by more than four times in the difficult fall season. Spring Catch grew registrations in the challenging spring season.<br /><strong>• Represented Lund on Brunswick Branding Working Group.</strong><br />Reviewed data for all Brunswick freshwater fishing boat and pontoon brands versus the competitive brands. Interacted with coworkers from other Brunswick companies to position Lund and other Brunswick brands for market share growth.<br /><strong>• Web site management.</strong><br />Sat on Lund Internet Steering Committee. Reviewed and approved retail website concepts, layout and content. Led content development for Lund consumer e-newsletter.<br /><strong>• Directed Lund’s annual point of purchase programs. <br /></strong>Directed program administered by other marketing personnel. Assisted with concepts and designs. Provided final approval of all point of sale items.<br /><strong>• Supervised Lund Sportswear program.</strong><br />Coordinated Lund Sportswear program with licensed outside sportswear company.<br /><strong>• Coordinated trade shows.</strong><br />Designed and coordinated all aspects of Lund trade show booth layout. Assisted trade and retail customers.<br /><strong>• Photographed boats and accessories.<br /></strong>Produced photography used in full-line brochures, website, business presentations, short run product brochures, advertisements, and ad slicks.<br /><strong>• Coordinated media relations.</strong><br />Coordinated annual product release press kit design, copywriting and distribution. Wrote and produced topical press releases. Acted as primary contact with media.<br /><strong>• Administered retail co-op advertising program.<br /></strong>Managed personnel that approved and requisitioned payments of co-op advertising claims for 150 eligible United States dealers.<br /><strong>• Dealer Sales and Marketing Coordination.<br /></strong> Acted as temporary District Sales Manager for seven of Lund’s largest dealers.<br /><strong>• Negotiated and administered Lund/GMC joint marketing partnership.<br /></strong>Managed Lund GMC affinity program and associated cross promotional activities.<br /><br /><strong><span style="font-size:130%;">Hillsboro Banner</span></strong><br />Hillsboro, ND<br />February 1992 to July 1992.<br />Newspaper Advertising Representative<br /><br /><strong>• Sold print advertising.</strong><br />Conducted regional advertising sales for Hillsboro Banner and Kelly Publishing, owner of Hillsboro Banner.<br /><strong>• Advertisement and newspaper layout and design.</strong><br />Designed and produced print advertisements. Assisted in newspaper paste-up.<br /><br /><br /><span style="font-size:130%;"><strong>KQWB Radio</strong></span><br />Moorhead, MN<br />October 1991 to February 1992.<br />Telemarketing Salesperson<br /><br /><strong>• Sold radio advertising.</strong><br />Conducted telemarketing advertising sales for regional special events programming.<br /><br /><strong>• Compose radio copy.</strong><br />Create radio copy for local and regional advertisers.<br /><br /><br /><br /><span style="font-size:130%;"><strong>EDUCATION</strong><br /></span>Bachelor of Science in Mass Communications, Advertising concentration,<br />Minnesota State University Moorhead, Moorhead, MN. February 1991.<br /><br /><strong><span style="font-size:130%;">CONTINUING EDUCATION</span></strong><br />• Minnesota Technologies Job Relations Training.<br />• American Management Association Newsletter Design Seminar.<br />• American Management Association Desktop Publishing Seminar.Eric Haustenhttp://www.blogger.com/profile/12482429691180465915noreply@blogger.com